Editor’s Note: This article was originally published on Mobile Free to Play. You can find the original version of this post here. HyperCasual is quite a perplexing genre to many creators of mobile games. When you download a game about Ironing, Coloured Sand or WaterSlides you wouldn’t expect them to be the most popular games on the store, downloaded up to 20 million times in a month.  The simplicity of the titles and the scale of the audience are both shocking and inspiring. HyperCasual as a market has grown from strength to strength over the last 3 years and is only now hitting the top of it’s S curve. Simplicity is still the ultimate sophistication, when it comes to mobile hits. This article analyses the market and how it has grown and potentially where it will continue in 2020. If you...

Editor’s Note: This post was originally published by Kalle Heikkinen, Chief Game Analyst – China. With over 400 games analyzed under his belt, Kalle has a solid understanding of what works and what doesn’t in the mobile game market. Is blending multiple genres into a single package a success formula or a recipe for disaster? Are there ways to cater to a bigger audience across the casual-mid-core spectrum? GameRefinery has been following the market for so-called hybrid games closely, such as titles that are mixing elements from multiple different game genres to create a hybrid genre like Idle RPG. All data and examples in this post are gathered from the GameRefinery service, check it out here. If you’re interested in researching over 200 in-game features, their popularity, and implementations or checking out feature deconstructions of hundreds of games, you might...

Back at PGC Helsinki 2019 in October, we had the pleasure of seeing quite a few interesting talks. But among all the sessions we attended, there was one that particularly stood out – where Priyank Badkul from Huuuge Games shared the five key mistakes mobile game developers should avoid after deciding to pursue their F2P game idea. Priyank is a Product Owner of Coffee Break Games at Huuuge Games – a division that focuses on Classic Games such as Chess, Checkers, Dominoes and many more. He has been making games for the last 14 years. He produced the first official Formula One mobile game and Bingo Bash – the all-time highest-grossing bingo game. If you weren’t there in Helsinki for the conference, here’s Priyank to bring you up to speed: I’ve worked on some very successful mobile games. But I’ve...

3,100 apps appeared on the main page of the App Store in 2019. And 1,465 of them (which is almost 50%) were gaming apps. To help mobile game developers get a better understanding of which gaming apps Apple’s editors gave preference to in 2019, the team at AppFollow has put together an analysis – with the help of their App Store Featured Tool. Let’s get to it. We have analyzed all 1,465 gaming apps which appeared on the App Store main page across the globe between January and December 2019. We have gone over the main App Store tabs, including: App of the Day, Game of the Day, Stories, and Collections.  Stats at a glance: 47% of all apps featured in the Today’s tab are games. Games’ share in the Today’s Collections is 39%, and 48% in Stories.  Action, Adventure,...

China is already the biggest mobile game market in the world. Over the past few years this market has undergone astonishing growth yet, even so, the sheer potential of this market remains untapped by the majority of Western games developers. With this being said, more studios and publishers need to update their strategy to take this market into account and avoid overlooking a potential goldmine. Be aware, however, that publishing in China comes with a range of challenges unique to the market. To make things easier, many developers and publishers opt to work with local partners (like JoyPac), to help overcome certain pitfalls and gain access to this powerful economy effectively. In the past, working with Chinese-based companies has been a bit of a headache. There are many reasons for this, including cultural and language barriers, as well the more...

In the first part of our guide, we shared a few key tips game developers can use when reaching out to influencers. So, if you’re working on your pitch, or still figuring out which one is best for you, then we recommend you to head to part 1 before reading this one.  For part two of our series, we’re going to give you the lowdown on how to build a (manageable) timeline for your influencer marketing campaigns, no matter what your company’s size or budget is. And just like any other strategy or timeline, this isn’t a “one size fits all” plan. Rather, you can use this as a simple framework to follow when building your own strategy. This is what we will cover: How to estimate how much time you’ll need Pre-campaign planning Production/creative process If you’re beta-testing Post...

In October, we held our second Making Hit Casual Games event, focusing on idle games (aka ‘clicker’ games). We wanted to know what made Kolibri Games’ Idle Miner Tycoon so successful. So we invited Kolibri’s Director of Business Development, Nate Barker, to tell our audience what lessons they learned from making their debut hit – and how they put them to use in developing their next big game, Idle Factory Tycoon. If you couldn’t be there in person, here’s Nate to fill you in on all the idle games wisdom you missed: So what is an idle game? There are lots of different ways to answer this question. But here’s our answer: An idle game is a spreadsheet with an interface. It’s not a very fun-sounding description, but it’s accurate. The mathematics behind idle games are mostly similar. You start...

It goes without saying that to make your mobile game successful you’ve got to have great visuals. They don’t necessarily need to be super sophisticated or complicated – but they’ve got to look good. So once you’ve sorted out your gorgeous gameplay, you might be tempted to sit back and relax. But there’s something else you shouldn’t forget – the sound. We’ve already talked about the importance of getting music right (and how to use it as a core mechanic). So in this post, we turn our attention to sound effects, and how simply adding these can make a real difference to gameplay. Are sound effects really that important? Yes. Sound effects are crucial for adding atmosphere and building emotion. If your player is walking through a scary, damp cave, for example, some dripping water sounds or distant footsteps can...

It’s been a couple of months since our first event back in June, but the Arcade R(E)volution is back, and this time we focused on the idle genre. Accompanied by publishing giants, Homa Games, and Idle experts, Kolibri, we presented an evening full of insights, stats, stories, advice, and lessons. All on how to create hit idle games. If you made it that evening, brilliant! Thanks so much for coming. And if you sadly missed it, no worries. We recorded the entire evening, saved the decks, and put together some key takeaways. So you can get the low-down on what’s happening in the idle world, all of which you can find below. But before you dig in, we just wanted to share some information with you about the Arcade R(E)volution, and when you can expect to find the next one…...

Having created one of the most popular idle games on the market, Idle Miner Tycoon, Kolibri shared with us their latest game, and how they built on what they learned from their first title to create their next big hit, Idle Factory Tycoon. And if you fancy watching the other talks from our event, you can check them out here: The Latest Trends for Idle Games – GameAnalytics The Story of Idle World – Homa Games Hyper-Casual vs Idle: The Latest Trends in Mobile Games

Idle publishing experts, Homa Games, agreed to shine a light on one of their biggest hit games, Idle World (reaching over 4 million downloads worldwide), as well as what it takes for an Idle game to get published in today’s market. Psst… If you’re craving some more insights about idle games, check out Homa’s latest article: Arcade Idle: 5 Tips for Testing Creatives, their games spotlight on Tiny Cars, as well as their takeaways from their Arcade Idle Game Jam. And if you fancy watching the other talks from our event, you can check them out here: What we learned: Idle Miner Tycoon and Idle Factory Tycoon – Kolibri The Latest Trends for Idle Games – GameAnalytics Hyper-Casual vs Idle: The Latest Trends in Mobile Games

Editor’s Note: this post was originally published by Kalle Heikkinen, Chief Game Analyst – China. With over 400 games analyzed under his belt, Kalle has a solid understanding of what works and what doesn’t in the mobile game market. You could argue that Casual Racing has not been one of the sexiest spaces to follow on mobile in the West, particularly grossing-wise. Engines are revving up though, thanks to Mario Kart Tour drifting into the market last month. While making bets on MK’s success, it’s good to remember that adaptations of the genre have been able to find success in other markets. Casual Racing’s current market share in the US. The section on the left shows the subgenre’s market share in the overall market, while on the right you can see different games’ market share inside Casual Racing. Already in...