AdMob Integration, Raw Export and GameIntel Update

We’re coming to the end of the year, and what a year it has been. We’ll have a roundup blog coming out soon, but there’s still plenty to do and fill you in on before we start chatting about 2022.

Recently, we’ve had a few major updates across all of our product lines. Here are the highlights:

• You can now analyze ad revenue from AdMob in your GameAnalytics account.
• We also added a new DataSuite to our product family, Raw Export.
• Ranking data for over 80 sub-genres is now available in GameIntel.

So without wasting any more time with the intro’s, let’s dig into the main course.

What’s new in GameAnalytics?

We’ve created an integration with AdMob

We partnered with Google’s AdMob to bring you Impression level revenue data (ILRD) from their network directly to your GameAnalytics tool. All to help you analyze all your game’s data in one place, including insights about your ad revenue. Read our integration guides to learn how to get started:

• Overview article on impression events
• Unity SDK
• iOS SDK
• Android SDK

Over 2021, we’ve worked hard to bring onboard new partners for your ad data. So far, we’ve welcomed Aequus, Applovin MAX, Fyber, and ironSource, with many more to come. And if there’s any other ad network you’d like us to integrate with next, let us know here.

We’ve released our new Raw Export

Raw Export is the latest feature added to our DataSuite family. It’ll let you automatically export all of your games’ raw event data in JSON format, and pump this straight into your AWS S3 account. What’s better, there’s barely any manual intervention. And it’ll package all of your data into a compressed file, containing unchanged raw events, with their properties and timestamps.

To give you an idea of how it’s different, here’s a comparison table against other DataSuite products:

We’ve gone into a lot more detail around this new feature here. And we have plenty more updates coming out regarding our DataSuite soon. So keep an eye on this space.

And we’ve added new features to GameIntel

We’ve been pretty quiet on the GameIntel front. But for good reason. We’ve added a bunch of new features, and polished a lot of the edges in our marketing intelligence tool. Alongside a UI refresh, you can now:

• Filter the charts by over 80 sub-genres
• Sort the ranks by specific metrics
• And unlock this (and more) in our new starter tier – only $99 a month.

There’s a lot to explain in this update. But in short, it’s the next step in creating your one-stop market research tool for the mobile games industry. You can get all of the details around the latest release here. Or dive right in and try it out for yourself.

What’s coming next

We have some big plans for 2022. It’s a bit early to go into the details. So make sure you subscribe to our newsletter to stay in the loop. We send monthly updates around our tools and any other game development news. But for now, check out some of our other updates:

• Introducing Raw Export – A New DataSuite from GameAnalytics