Author profile

Beth Jones

Copywriter at Voodoo
7 min read
#Commentary

Slice It All! How to Reduce Your CPI in Runners

Editor’s note: This story was so great, we pinched it from Voodoo. You can find the original on their site, here. (Don’t worry, they gave the go-ahead to share it.) Slice it All! is the brand new hit game by the Serbia-based studio Tummy Games. The game hit number 1 in the iOS games charts in 35 different countries across the world, including the United States, just weeks after its release. Tummy Games teamed up with Voodoo over two years ago, and this is our second hit game together! One of our top innovation techniques is ‘change the toy, keep the rules’, and they managed to bring this to life by combining a niche hyper-casual mechanic from two years ago with a contemporary social media trend. Let’s take a look at how Slice it All! went from prototype to worldwide hit,...
7 min read
#Interviews

How Game Worthy Hit a 66-Minute Average Playtime With City Takeover

Editors note: This article was written by the publishing team at Voodoo. You can check out the original version here.  How do you take a strategy-based, connect & conquer style game, and transform it into a successful hyper-casual hit? Game Worthy, a Vancouver-based studio composed of programmer Kaue and game artist Fred, managed to do just this with their latest game, City Takeover. Hitting outstanding KPIs and entering the top 100 iOS US immediately upon its release, this game is nonetheless very different from other games in the genre. It demands a bit more thought, concentration, and strategy… in other words, it’s more difficult than your typical hyper-casual game. Read on to find out how Game Worthy, teaming up with Voodoo, managed to transform one of their favorite childhood games into a hyper-casual hit. Ideation & inspiration Here at Voodoo, we...
Voodoo Lumbercraft image
6 min read
#Guest posts

How Noor Games reached a D1 Retention of 62% with the Game Lumbercraft

Editor’s note: This article was originally published by Voodoo. You read the original version here.  Lumbercraft, the hit game by the studio Noor Games, is not a typical hyper-casual game. With a successful fusion of a core hyper-casual game mechanic and more casual objectives, Lumbercraft is a great example of innovating in the hyper-casual sphere and exploring the possibilities when thinking of the up-and-coming hybrid-casual space. Let’s take a look at the studio behind the game, the game mechanics, and some key takeaways from the development process. Noor Games are a 5-person studio from Armenia and have been working with Voodoo for over a year, regularly tuning in to our live streams and keeping up to date with our resources for studios looking to create hit hyper-casual games. Thanks to their hard work and commitment in the hyper-casual sphere, their prototypes have...

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