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Author
Discover how Redcliff City grew to millions of players and what mobile devs can learn from its approach to community and game design.
Sarah Impey
October 10, 2022
See how six games boosted retention by adding meta mechanics to their simple core loops. Learn from their success!
September 21, 2022
Build your dream game dev team! Find top talent, budget smartly, and assemble the perfect squad for your project.
July 1, 2021
Make your mobile game more accessible with simple changes—subtitles, color options, and assist modes. Reach more players with ease!
May 18, 2021
Discover how Axie Infinity pioneered blockchain gaming, enabling players to earn real money while engaging in a thriving digital economy.
March 2, 2021
Improve accessibility and engagement with proper subtitles. Learn best practices for clear, readable game captions.
October 22, 2020
Learn how Rovio optimizes rewarded ads using AI to balance IAP and ad revenue in games like Angry Birds Dream Blast.
May 4, 2020
Sound effects enhance gameplay, build atmosphere, and improve engagement. Learn how to use them effectively in your mobile game.
October 23, 2019
Learn how to validate your game concept early with user research, A/B testing, and surveys to maximize market success.
March 22, 2019
Weigh the pros and cons of self-publishing vs. using a publisher, with key steps for each route to launch your mobile game successfully.
February 8, 2019
In-app purchases and advertising aren’t the only ways to generate revenue for your hybrid-casual game. Let’s explore some alternatives.
September 25, 2024
Securing your game and business from cybercriminals doesn’t need to be hard. It mostly comes down to education. Here are our top tips.
January 11, 2024
What are the top game design conventions that don’t currently translate well to VR? And what can you do to overcome these?
April 17, 2024
Using AI for voice acting can help speed up your prototypes, but how well does the technology actually work?
April 24, 2024
AAA games are coming to mobile. But will people actually play AAA games on smaller devices? Here’s what we know.
April 10, 2024
Developing a version of your game for PC or console can help boost sales and reach more players. But is it right for your game?
April 3, 2024
A key component of any multiplayer game is the matchmaker. But what is it? And is there any difference when it comes to mobile?
February 7, 2024
Adapting your game to mobile is no walk in the park. And yet, Psyonix nailed this perfectly. Here’s what we can learn from them.
December 21, 2023
With recent advances, how exactly can developers use AI to help them develop mobile games and speed up the process?
December 26, 2023
Who are the best social media influencers for mobile games? And how can you get in touch with them? We answer just that.
November 22, 2023
Have studios become greedy with the games? Or are they under-delivering on their promises? And what can you do to keep your games equitable?
November 15, 2023
A practical guide to launching, growing, and moderating a Discord community for your game. Server setup, roles, engagement strategies, and community-building tactics that work.
October 25, 2023
You want your players to be engaged with your game, but you don’t want to accidentally break the trust you’ve built up.
October 31, 2023
November 8, 2023
Lifeline is a unique game that focuses on using your phone’s notifications to make choices throughout the day. But what made it successful?
October 3, 2023
As Zynga releases their first Web3 game – Sugartown – we cover what we know about it and explore the implications for gaming.
September 20, 2023
PK XD has over 500 million downloads on Android alone. It gets 30 million views on YouTube every week. And their average session length is 25 minutes a session, with people playing around an hour and a half a day. So what's the secret behind their success? Here's what we know.
September 15, 2023
We dive into Zynga’s strategy and how they recovered from losing half their revenue to rise back to $720 million a quarter.
August 18, 2023
We deconstruct the world’s most popular mobile tennis game – Tennis Clash – to see how they got a grand slam.
June 21, 2023
Building a game is no easy feat. Especially if that game is something as complex as VR. But that didn’t stop Sergio Hidalgo.
January 3, 2023
Hybrid monetization might not be new, but it’s becoming an essential tactic for game studios. So what’s caused this trend?
March 6, 2023
We’ve picked the brains of Janzen Madsen, founder at Splitting Point and creator of the Roblox experience ‘Field Trip Z’, to get his advice.
December 20, 2022
How adding gaming elements in your apps can increase retention, session length, and engagement. With prime examples from the best.
November 22, 2022
Making a hit VR game is a little different from other games. You have to put the player’s experience first.
February 14, 2023
What separates a top-grossing tower defense game from an average one? A data-led breakdown of the retention, monetization, and engagement metrics that matter for game developers and studios.
March 23, 2021
A press kit makes it easy for journalists and reviewers to write about your game. Here’s how to put a press kit together and how to use it.
February 16, 2021
You know what it is, and you know why it could be beneficial for your game. But how exactly do you land a licensed IP?
December 29, 2020
Using someone else’s universe, story or music can draw in more players. But what is IP? And what are the benefits and pitfalls?
December 16, 2020
Collectibles in mobile games can improve pretty much all your metrics. Here’s our quick guide to weaving collectibles into your core gameplay.
October 28, 2020
What makes a great playable ad? And what steps can you take to making them? We answer that, and more, in this article.
July 22, 2020
We look at the pro's and cons of Apple's latest subscription-based service, Apple Arcade, and what mobile game developers should look out for.
October 11, 2019
Mobile games can be been seen on nearly all devices. So when keeping all of these in mind, how can you make your game’s UI work across them all?
December 4, 2018
We speak to ex-ustwo developer Toke Barter, about the history of the Beasts Of Burden app, and the challenges they faced on the way.
November 28, 2018
Here’s a look at some of the most awesome game design examples, and why they’ve been so effective in capturing gamer’s attentions – and imaginations.
November 13, 2018
We talk to Alexander Krug, CEO of SOFTGAMES, and find out how they use GameAnalytics to win big with Facebook messenger games.
October 24, 2018
