Content Creator at GameAnalytics
Exploring Sugartown: Zynga’s NFT-Powered Universe
As Zynga releases their first Web3 game – Sugartown. Rather than in-app purchases or advertising, the game would rely on players buying, trading (and potentially earning) assets. Here's everything we know, and what it means for you.
Kid-Focused Design: The Secret to Engaging 750M Young Gamers
PK XD has over 500 million downloads on Android alone. It gets 30 million views on YouTube every week. And their average session length is 25 minutes a session, with people playing around an hour and a half a day. So what's the secret behind their success? Here's what we know.
Adapting to the changing games market: a Zynga spotlight
Every company has its ups and downs. But it’s how they regroup that matters. And Zynga is no different. so we thought we’d dive into what they did and how they came out the other side as one of the most successful mobile gaming companies in the world. We dive into Zynga’s strategy and how they recovered from losing half their revenue to rise back to $720 million a quarter.
How Tennis Clash scored a golden set
Tennis Clash was one of the most downloaded mobile games in 78 countries when it launched. And it’s had over 50 million downloads on Google Play alone. We look into some of the key factors of its success.
2023 will be the year of Hybrid Monetization
Many game studios have relied solely on a single strategy – typically advertising – to make their money. But as times change, we’ve seen a shift in the market. Hybrid monetization might not be new, but it’s now more than ever becoming an essential tactic for game studios. So what’s caused this trend? And how will it affect the industry throughout 2023?
Among Us VR dev talks about how to create immersive worlds
VR is all about immersion. It’s about allowing players to lose themselves in more than just a game, but a new world. You have to build VR experiences the right way to make this happen. This goal is always top-of-mind for Schell Games. In this interview, we spoke to Schell Games’ Vice President of Product, Charlie Amis, to learn their story. “For VR, you want to make the player feel like they’re actually in the world you’ve created. This isn’t as true or a high priority in PC and console games. If people start to lose that sense of presence and immersion, then a lot of the reason they put the headset on is hurt. They want to go to another world or be someone new. So you need to help them feel like they’re really there and really that...
How to build successful VR games as a solo developer
Building video games has never been a simple task. You can have a brilliant idea for a game, but without the right skills, tools and resources, it can be near-impossible to tackle by yourself. Especially if we consider something as complicated and new as virtual reality. Not that this stopped Sergio Hidalgo. Being a one-man studio, Sergio managed to produce, release, and publish two successful VR titles. His first title, Dreadhalls, sold up to 250,000 units worldwide, and hit over 60,000 concurrent viewers on Twitch. (For comparison, Team Fortress 2’s highest was around 80,000.) While Cosmodread has had approximately 25,000 players on Steam alone. So to get his advice and learn his secrets, we sat down to hear his story and journey as a solo-game developer. Here’s what he had to say. 1. You don’t have to have it all...
Splitting Point: how Field Trip Z got 45M players on Roblox this year
We recently spoke with Janzen Madsen, founder at Splitting Point Studios, to get his perspective on how to develop a hit on Roblox. Splitting Point has created multiple experiences, including Field Trip Z which this year alone saw more than 45M unique players. Janzen is intimately familiar with what makes a Roblox experience a success. Roblox is an absolutely massive platform, with over 32 million experiences and 52 million active users. But making a game there is unlike making a game anywhere else. It’s much faster paced, the audience is much younger, and it’s much more tricky to design. The typical principles you might expect are quite different. 1. Don’t make it like a mobile game “Often, developers coming from the mobile gaming industry will assume that they can replicate their success by rebuilding their games on Roblox. This just...
Top gamification examples in mobile apps
We learn by playing. When we enter the world, we’re full of curiosity, and play has always been at the centre of how we satisfy that curiosity. Sadly, it’s beaten out of us when we go to school, and taking tests suddenly becomes a chore. But it doesn’t have to be. It’s possible to learn while having fun. In fact, that’s exactly what some apps are doing. And it’s working. Games are the most popular genre on the app store. They’re masters in the art of keeping users engaged and happy. So how can we learn from them? What is gamification? You’ve probably heard the term ‘gamification’ before. But if you haven’t, it’s the act of taking gaming elements and mechanics and applying them to your non-gaming app. Often to ramp up retention and engagement. And it works. If we...
Reaching a +40M playerbase: advice from Trihex Studios
Unless you’ve been living under a rock for the last few years, you’ve probably heard of Roblox. It’s a gaming platform with over 30 million games – which they call experiences – 52 million daily active users (DAU) and 12 million creators at the time of writing. One of the keys to its success is that it makes it exceptionally easy to create and release games on its platform. We spoke with Tae Kim and Eric Park, co-founders of Trihex Studios and the minds behind Redcliff City – one of the most popular titles on Roblox which has, this year alone, amassed a community of more than 40 million unique players. During our conversation, we asked them what mobile developers could learn from Roblox and how they could make the move over to the platform. Here’s their advice. First up,...
6 games that successfully layer in meta mechanics
As we’ve mentioned before, the hyper-casual market is being forced to change. With more competition, higher CPIs and tightening margins, developers need to increase their retention if they’re going to continue making money, now more than ever. And to do that, they must layer more mechanics and elements into their games. We’ve explored how and why developers can – and should – shift from hyper-casual to hybrid-casual. But if you’re still struggling to see how that might be possible, let’s look at a few games that have used meta mechanics to make their game more engaging. Here are six games that have a short, simple and satisfying core loop, but have layered in meta features to increase their retention. Let’s dive in. 1. Archero: How to add progression systems well Developed by Habby, released 24th March 2019. This was one...
Developers Assemble – How to Find and Hire a Game Dev Team
Think of your potential team like the Avengers, but with less spandex (although that’s completely up to you). You need a mix of specific skills and people who get on well as you’re likely to be working together very closely, for some time. And you’re also going to be paying them, so you need to make sure they understand your vision and how you want to deliver it. Don’t worry, help is at hand – here’s our advice on how to find the very best game development superheroes. Before you start recruiting The first thing you’ll need to think about is the type of game you’re building. Ask yourself the following four questions: 1. What technology does my game need? This will give you an idea of what you need to look for when it comes to technical expertise in...
Access All Areas: How to Make Your Game More Accessible
As developers, accessibility is often one of the last things we think about – that’s if we think about it at all. Which is a shame, because we could be alienating a huge group of players. The good news is that making a mobile game more accessible really isn’t difficult. Hang on – what’s accessibility? Before we get into the details, let’s talk about what accessibility actually means for developers. It’s about designing apps that all people can easily use, regardless of whether or not they have a disability. So that’s things like including subtitles for the deaf or hard of hearing, or adding options for people who are visually or cognitively impaired (among other things). Simple, right? And when you look at it like this, it’s a bit of a no-brainer. Why wouldn’t you want the widest range of people...
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