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2 min read
#Guest posts

Top 10 Hyper-casual Game Ad Networks in 2022 (Q4)

Editor’s note: This article was written and published by Tenjin. You can find their original version here.  New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual games! The much awaited “Hyper-Casual Benchmark Report” for Q4 2022 is here to provide you with up-to-date data on key performance indicators, user behavior, and trends in the hyper-casual gaming industry. This benchmark report consists of anonymized data collected by Tenjin and GameAnalytics for hyper-casual games in the date range of 01.10.2022 – 31.12.2022. So let’s dive in and explore what this report has to offer! Here’s a summary of the topics we cover: Ad Spend % by platform Median CPI by platform Top 10 countries & ad networks by ad spend on Android and iOS Median CPI for the top 10 countries & ad networks by ad spend on...
2 min read
#Product updates

GameAnalytics achieves SOC2 Type II & ISO27001 information security standards

GameAnalytics is proud to announce that it has achieved SOC 2 Type II compliance in accordance with American Institute of Certified Public Accountants (AICPA) standards for Service Organizations also known as SSAE 18. Achieving this top security standard demonstrates that GameAnalytics pursues enterprise-level security for partners and customers’ data, safely processed within the GameAnalytics systems. GameAnalytics is also delighted to be officially certified for ISO/IEC 27001:2013 (ISO 27001)! This stands for an internationally recognized standard that ensures that our services and products meet the best practice for an information security management system. Using this collection of standards will help our organization manage the security of assets such as game insights, personal data, financial information, intellectual property, employee details and any information entrusted to us by third parties. We are committed to following the highest quality and consistent security management system,...
10 min read
#Interviews

How to build successful VR games as a solo developer

Building video games has never been a simple task. You can have a brilliant idea for a game, but without the right skills, tools and resources, it can be near-impossible to tackle by yourself. Especially if we consider something as complicated and new as virtual reality. Not that this stopped Sergio Hidalgo. Being a one-man studio, Sergio managed to produce, release, and publish two successful VR titles. His first title, Dreadhalls, sold up to 250,000 units worldwide, and hit over 60,000 concurrent viewers on Twitch. (For comparison, Team Fortress 2’s highest was around 80,000.) While Cosmodread has had approximately 25,000 players on Steam alone. So to get his advice and learn his secrets, we sat down to hear his story and journey as a solo-game developer. Here’s what he had to say. 1. You don’t have to have it all...
2022 trends cover
18 min read
#Commentary

The top 22 mobile games of 2022

It’s been a busy year. Mergers and acquisitions left, right, and centre. New ownership of Twitter. More progress with NFTs and Web3. Even tighter regulations with the app stores. And that’s just the tip of the iceberg. But one thing that hasn’t changed is new hit games entering the market. And boy, we’ve been spoiled for choice over the last 12 months. So to end the year on a high, we rounded up our top 22 games to hit the charts this year. So grab your phone and get comfy. Here are the top games we loved playing this year. If you want some inspiration for games to binge over the holiday period, look no further. 22. Spinner Merge by Sunday.GG Think of this as a hyper-casual Beyblade game with a merge mechanic mixed in the middle. What we liked...
Splitting Point cover image
6 min read
#Interviews

Splitting Point: how Field Trip Z got 45M players on Roblox this year

We recently spoke with Janzen Madsen, founder at Splitting Point Studios, to get his perspective on how to develop a hit on Roblox. Splitting Point has created multiple experiences, including Field Trip Z which this year alone saw more than 45M unique players. Janzen is intimately familiar with what makes a Roblox experience a success. Roblox is an absolutely massive platform, with over 32 million experiences and 52 million active users. But making a game there is unlike making a game anywhere else. It’s much faster paced, the audience is much younger, and it’s much more tricky to design. The typical principles you might expect are quite different. 1. Don’t make it like a mobile game “Often, developers coming from the mobile gaming industry will assume that they can replicate their success by rebuilding their games on Roblox. This just...
Fruit Ninja Cover
10 min read
#Interviews

Fruit Ninja dev talks porting to VR

Obsessed with making games that people will remember for a lifetime, Halfbrick decided to convert their hit title, Fruit Ninja, into a VR game. It was a natural evolution – people apparently really enjoy slicing fruit and swinging swords. After that success, they created Fruit Ninja VR 2 – adding more features and exploration to the game. “Making a game for VR is very, very different,” said Liam Potter, one of the lead gameplay programmers on Fruit Ninja VR 2. “There are a lot of things you need to take into account that you just don’t for console or mobile.” With that in mind, let’s dive into those challenges and see what Liam advises. Show players the play space early In a VR experience, it’s incredibly difficult to make sure that players are looking where you want. Gamers notoriously fail...
Device 6 cover image
12 min read
#Commentary

14 low-budget, highly successful story games

One of the reasons why hyper-casual games are so popular is due to how quick and easy they are to make. Simple controls, artwork, and game design make it easy for any developer to pick up. But hyper-casual isn’t the only way to go. There are other ways to build a game on a budget. One way is narrative. We’ve talked a lot about how to add new layers to your games by simply layering in a story. And we discussed how you need three Cs: character, conflict and change for your narrative. This time, we’ll look at the top games that use storytelling as a core mechanic and show you that you don’t need sparkling design and intense gameplay to create a hit. You just need an extra C: Choice. Because choice is how you can differentiate a book...
Gamification in apps cover
7 min read
#Commentary

Top gamification examples in mobile apps

We learn by playing. When we enter the world, we’re full of curiosity, and play has always been at the centre of how we satisfy that curiosity. Sadly, it’s beaten out of us when we go to school, and taking tests suddenly becomes a chore. But it doesn’t have to be. It’s possible to learn while having fun. In fact, that’s exactly what some apps are doing. And it’s working. Games are the most popular genre on the app store. They’re masters in the art of keeping users engaged and happy. So how can we learn from them? What is gamification? You’ve probably heard the term ‘gamification’ before. But if you haven’t, it’s the act of taking gaming elements and mechanics and applying them to your non-gaming app. Often to ramp up retention and engagement. And it works. If we...
5 min read
#Guest posts

How ‘On Ice!’ got 95% of its installs from a single playable ad

Editors note: This article was originally written and published by Mindworks, a leading self-service creatives platform from Mintegral. You can find their original version here. Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. Hurry, this amazing offer is for a limited time only. Activate your free Playturbo trial How powerful can a premium playable ad be when it comes to user acquisition? Quite powerful, actually. Here is an example: a single playable ad created by Mindworks generated the lion’s share of downloads for ITI Studio’s game ‘On Ice!’. ITI: top hyper-casual developer with high quality standards for its ad creatives ITI is a well-known hyper-casual mobile gaming developer in the Japan market. Its hit title Rescue Cut, released in 2019, was named one of the best games of the...
Hyper-casual library article
6 min read
#Commentary

Hyper-casual bible: top resources for making a hit game

Building hyper-casual games is a great way to get into game development. With their short cycles and simple gameplay, crafting a hyper-casual title means you can learn important skills across game design and monetisation, which you’ll need for success in the mobile games industry. But how do you get started building a hyper-casual game? What exactly goes into creating a hit in this genre? What KPIs should you track and what results should you be aiming for? There’s a lot you should know before getting started. So before you get tapping away and developing your next hit, make sure to read through these resources to master everything ‘hyper’. 1. Understanding hyper-casual The hyper-casual genre is a unique one. It’s made up of short, satisfying, and simple gameplay, basic artwork, and relies heavily on ads to make money. So to kick...
8 min read
#Spotlights

Publishing Like a Pro: GameFam Spotlight

Roblox has been blowing up over the last couple of years. Having initially launched back in 2006, the social gaming platform now boasts over 30 million games (what they call experiences), 52 million daily active users, and over 12 million creators worldwide. Recently, we’re starting to see more and more hit games launching on the Roblox stores – with one particular publisher shining bright in the ocean of Roblox devs: GameFam. Despite only founding the company in 2019, they’ve worked with a range of Roblox developers and helped publish over 30 successful titles on Roblox. So what’s their secret? How do they help these developers stand out? We’ve reviewed three of GameFam’s top published games: Twilight Daycare by Night Studio, All Star Tower Defense by Top Down Games, and Car Dealership Tycoon by Foxzie. Each one of these boasts over one...
6 min read
#Commentary

6 (more) narrative techniques to make better games

In our last article, we covered the three major C’s of storytelling: character, conflict, and change. Using these rules will set the foundation of your game’s narrative. But that doesn’t mean your work is done. There’s so much more to building a strong narrative. And in part two of our storytelling series, we cover six narrative techniques you can use in your titles to help boost your storytelling and character development. Let’s get to it. 1. Consider a shared story You might not want to go into a huge amount of detail for every game you create (especially if you’re working with hyper-casual or casual titles – which have notoriously short lifespans). While it would make each game unique, it can take a lot of time. Instead, think about whether you can create a single story that all your games tie...
2 min read
#Guest posts

Top 10 Hyper-casual Game Ad Networks in 2022 (Q3)

Editor’s note: This article was written and published by Tenjin. You can find their original version here.  We have released our “Hyper-Casual Benchmark Report” for Q3 2022. In this report, you’ll gain exclusive insights on ad spend and CPI on a country and platform level. Additionally, we have partnered with GameAnalytics to bring you a Day 1 and Day 7 retention benchmark. Here is a full list of what you will find in the report: Top countries by ad spend and CPI Top ad networks by ad spend and CPI Day 1 and Day 7 retention for the top 2% of games by platform (by GameAnalytics) Here is a sneak peak from the report… Tenjin data from Q3 2022 shows that Brazil is the biggest outlier in the report with very low CPI (0.06 on Android, and 0.14 on iOS) relative to...

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