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7 min read
#ASO

How A/B testing can help your ASO efforts

A mobile-driven world has led to a successful mobile game requiring not only creating a great product, and strategic marketing, but also optimizing for app store visibility and conversion rates. App Store Optimization (ASO) and A/B testing are two essential techniques that can help the app stand out in the crowded app marketplace. In this blog post, we’ll explore the benefits of A/B testing for ASO and why it can help maximize your marketing efforts. Increased Visibility and Conversion Rates Ultimately, with ASO the goal is to increase the visibility and conversion rates in the app store. ASO involves optimizing app store elements such as app title, description, visual assets, and keywords, in order to appeal more to potential users. When done right, the app has a better chance of ranking higher in the app store search results thus reaching...
7 min read
#Marketing & Publishing

How to choose the best MMP for your games

Statista forecasts that the global mobile game market will produce revenues of US $98.74 billion in 2024, with anticipated growth in subsequent years. The growing revenue signifies more competition and higher stakes than ever before. That’s why it’s important to allocate your marketing budget effectively. Selecting the adequate mobile measurement partner (MMP) can help you invest every dollar wisely with powerful data-driven insights to optimize your return on investment (ROI). In this post, we’ll explore why choosing the right MMP is crucial for your game’s growth and how to select the best MMP to maximize your success. Airbridge is here to guide you through this process. Why you should use an MMP In today’s fast-evolving mobile marketing landscape, relying solely on a handful of advertising platforms is no longer sufficient. A diverse game market demands an all-encompassing strategy to identify...
6 min read
#Ads & Monetization

Grow your revenue with Xsolla Web Shop for Mobile Games

“Xsolla anticipated this seismic shift earlier this year, when we launched multiple products that are being actively used by some of the world’s largest game companies to increase profit and build closer relationships with their mobile and pc players. We’ve now combined these products and learnings into an elegant new solution called Xsolla Web Shop for Mobile Games,” said Chris Hewish, President of Xsolla. Through Xsolla Web Shop for Mobile Games, developers can expect significant revenue growth and can reach new players in new geographies previously unavailable to them. This solution solves many challenges developers face; such as discoverability, declining profit margins, lack of control over the user experience, access to localized payment methods, cross game marketing, more efficient user acquisition, effective collaboration with creators and influencers, and much more. Three industry-changing announcements make this opportunity more timely than ever:...
9 min read
#Guides

Who are the top mobile game backend providers?

A robust backend infrastructure is the engine that powers all top-grossing mobile games. It enables engaging gameplay experiences and handles essential functions such as user authentication, multiplayer capabilities, LiveOps, leaderboards, cloud storage, and much more. However, there are numerous mobile game backend providers (also called backend-as-a-service) in the market. By the end of this article, you’ll have an understanding of who they are, and how they differ from each other. Should you build or buy your backend tech? Most of the companies you see in the top-grossing gaming charts use bespoke backend technology that they’ve built in-house. This allows for customization and total control of the backend tech stack, but it requires hiring a team of engineers – a time-intensive and costly process. The vast majority of game developers, however, do not have the time, human resources, or money to...
6 min read
#Game Design

10 Common Mistakes to Avoid in Mobile Game Design

Imagine this: You’re a game developer and you’ve just created a mobile game that you’re sure is the next hit in the market. What you might not have realized is that you might have fallen victim to common mistakes made by game devs in mobile game design. Creating a successful mobile game involves more than just coding and design; it requires something crucial: the ability to immerse players in a captivating user experience. To achieve this, game developers must steer clear of common design pitfalls that can detract from the overall quality and appeal of their games. In this article, we’ll explore ten prevalent mistakes in mobile game design and provide insights into how to avoid them. 1. Poor User Experience One of the most critical aspects of mobile game design is ensuring a seamless and enjoyable user experience. Because...
5 min read
#Ads & Monetization

Web Shop for mobile games – How to get started

What is Web Shop for mobile games? As a mobile game developer looking to expand, you need a global monetization solution that successfully operates in multiple regions worldwide and offers payment methods your players find familiar and are comfortable using. That’s exactly what Xsolla Web Shop does. Web Shop for Mobile Games is a highly customizable, long-term solution that allows you to create your own shop, on your own website. Using the Web Shop, you can reach more players, earn more revenue and grow your mobile games worldwide. It lets you do everything the app stores do and more, for only 5%. How can Web Shop help you do all that? Web Shop helps you acquire new players and drive existing gamers to your own, branded website. You are essentially creating a white-label payment experience for your players and increasing...
9 min read
#Game Design

40+ Free Learning Resources For Game Developers

You need to wear a lot of different hats when you’re making a game – especially if you’re doing it solo. One day, you’re a foley artist. Next, you’re a marketer. Even as a programmer or designer, it’s useful to understand how these elements come together, so you can make sure everything ties into your theme. To help you along the way, we gathered all the free resources you can use to learn about the different areas of game development. Before you use the resources, we encourage you to make sure the assets are royalty-free. Game design resources Game design is all about the choices you make. The rules and mechanics that bring your idea to life. From small decisions, like whether to use coyote time in your platformer, to big decisions, like the main theme of the game. Game...
Voice over cover image
8 min read
#AI

How to use AI to improve your in-game voice-overs

AI can help your studio in many ways; from coming up with ideas, writing placeholder scripts, and even helping market your game. So, where is the technology when it comes to voice-overs? Does it actually work? And how can you use it?
VR design tropes cover
9 min read
#Game Design

Game design tropes that don’t translate to VR

What are the top game design conventions that don’t currently translate well to VR? And what can you do to overcome these? Let’s break it down.
4 min read
#Tool & Product

Boost player satisfaction with enhanced health monitoring features

NOTE: Certain platforms send error events automatically if enabled, while others require manual sending. To start sending events for FPS, Boot time, and Memory, it is required to upgrade your SDK to Unity 7.8.0 or newer. Every game developer strives to deliver a seamless and optimized gaming experience. To support your efforts, we expanded the capabilities of Health reporting, introducing FPS (frames per second), Memory Usage management, and App Boot Time features. Complementing existing error messages and related charts, our health reporting toolset allows developers to delve deeper into their game’s performance metrics, identify areas for improvement, and ultimately enhance player satisfaction. Our health feature offers robust filtering capabilities, enabling developers to dissect performance metrics by country, build, and device. Such a granular level of analysis empowers developers to identify performance inconsistencies across different platforms and tailor optimizations accordingly. At...
8 min read
#Game Design

Will people play AAA games on mobile?

AAA games are coming to mobile. But will people actually play AAA games on smaller devices? Here’s what we know.
Porting mobile game cover
5 min read
#Game Design

Why you should port your mobile game to console or PC

Developing a version of your game for PC or console can help boost sales and reach more players. But is it right for your game?
3 min read
#Tool & Product

Running custom analysis in real time with Raw Export

If you want to optimize your games, improve user experience, and enhance monetization, insights are everything. Understanding player behavior, trends, and preferences can make or break a game’s success. That’s where GameAnalytics’ Raw Export comes in—an innovative feature allowing you to automate the export of your games’ data in its raw JSON format and transfer it in real time. Raw Export was developed with one goal in mind: to empower developers with a need to perform custom analytics. By providing immediate access to raw data, we enable developers to build internal tools without the need for extensive research and development time or infrastructure costs. Developers can, therefore, focus solely on extracting insights and driving their games’ success. Automate your data flow with Raw Export Raw Export is a cutting-edge service that automatically extracts and transfers your game’s raw data to...