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Hundreds of articles for game developers
Insights and thought leadership about the gaming industry on the GameAnalytics blog.
5 min read
#Product updates
Seamless Switching: Keep Your Game Insights Engine-Agnostic
The importance of data in game development is undeniable and crucial for optimizing user experience, player retention, monetization, and more. GameAnalytics helps over 60,000 gaming studios optimize and improve their games, offering a well-supported ecosystem of integrations whatever your dev tools of choice. When considering switching engines, the real challenge lies in preserving historically collected data, which serves as a compass guiding future game enhancements and decision-making. We understand these concerns and make sure that you can confidently switch between engines, knowing that your historical data remains intact and actionable.All you need to do is instrument your SDK of choice, and the data collection continues in our engine-agnostic platform, enabling you to make data-driven decisions and continually refine your games. To make it as easy as possible, GameAnalytics is compatible with a wide range of not only engines but also...
11 min read
#Guest posts
Infinite worlds: The gaming investment landscape in 2023
The gaming market is a behemoth, with consumers expected to spend $185bn on games this year alone. But how can we expect to see the market evolve? Mattias Ljungman, Founder and Managing Partner of Moonfire, answers just that.
6 min read
#Commentary
Exploring Sugartown: Zynga’s NFT-Powered Universe
As Zynga releases their first Web3 game – Sugartown. Rather than in-app purchases or advertising, the game would rely on players buying, trading (and potentially earning) assets. Here's everything we know, and what it means for you.
8 min read
#Interviews
Kid-Focused Design: The Secret to Engaging 750M Young Gamers
PK XD has over 500 million downloads on Android alone. It gets 30 million views on YouTube every week. And their average session length is 25 minutes a session, with people playing around an hour and a half a day. So what's the secret behind their success? Here's what we know.
7 min read
#Guest posts
Generative 3D creation with AI prompts
AI is evolving fast. From image generation to artificial assistants, we're seeing more uses for AI hit the market. 3D modeling included. Our friends at Sloyd are launching AI text prompting in their 3D web editor. They've shared all of the details for their latest release.
8 min read
#Spotlights
Adapting to the changing games market: a Zynga spotlight
Every company has its ups and downs. But it’s how they regroup that matters. And Zynga is no different. so we thought we’d dive into what they did and how they came out the other side as one of the most successful mobile gaming companies in the world.
We dive into Zynga’s strategy and how they recovered from losing half their revenue to rise back to $720 million a quarter.
4 min read
#Product updates
GameIntel market insights coming to GameAnalytics!
Following our major V3 update, we're keeping the releases coming. Get ready as GameAnalytics and GameIntel unite, bringing your game's KPIs and wider market insights together in one straightforward view. Better insights are on the horizon!
8 min read
#Commentary
Using AI to Supercharge Your Game Art Design
Discover how tweaking AI tool settings can help you generate varied art styles, produce better concepts, and speed up the process from prototype to final design. With AI on your team, creating unique game art has never been easier or faster.
1 min read
#News
Meet with us at Gamescom and Devcom 2023!
We're very excited to share that we're headed to Gamescom 2023! What's more, we'll also be around in Cologne a couple of days earlier for Devcom. It's an excellent opportunity to catch up and share all the latest happenings at GameAnalytics.
1 min read
#Guides
From Zero to Hero: Tracking Key Success Pillars in Gaming
Our COO, Allison, recently joined Mobvista for the first episode of their "From Zero to Hero" video series. Watch the video today for a detailed overview into tracking three essential pillars of gaming success: Acquisition, Engagement, and Monetization.
6 min read
#Commentary
Apple’s Vision Pro: what will it do for the gaming industry?
Apple's new mixed-reality headset, Vision Pro, sets the stage for a revolution in spatial computing, presenting unique opportunities and challenges for developers preparing for a future shaped by immersive technologies.
6 min read
#Commentary
Will big brands buy more gaming ad space?
Could we see brands massively increase their in-game advertising budgets? Despite the promising predictions, some hurdles remain, including brand-safe slots, effective ad performance tracking, and a less than stable economic climate.
2 min read
#Product updates
GameAnalytics awarded ePrivacy Seal
At GameAnalytics, we understand the complex landscape of data protection laws and their importance to your business. It's with great pleasure that we announce leading GDPR and data protection practices with our achievement of the ePrivacy Seal.
