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Insights and thought leadership about the gaming industry on the GameAnalytics blog.
Introducing GameAnalytics Pro – Your Gateway to Deeper Insights
We’re excited to share news about a new initiative we’re rolling out – GameAnalytics Pro. This step towards a paid offering comes from a place of necessity and aspiration. Our aim has always been to provide reliable, insightful tools to help your studio thrive. And to continue improving and expanding our offerings, we are introducing this new premium tier. With GameAnalytics Pro, we intend to augment our service via new tools tailored to meet the evolving needs of your studio. The new premium offer is completely optional. We remain fully committed to our free offering, ensuring every studio, big or small, continues to have access to solid analytics tools at no cost. GameAnalytics Pro is an extra option for those wanting to dive deeper into their data. Why are we launching Pro? The introduction of Pro is a significant move...
Influencer Partnerships: The Key to Expanding Your Game’s Reach
Working with social media influencers can open up an ocean of new players for your games. But who are the best influencers to work with? How do you go about finding them? And how can you get in touch with them?
The Cost of Entertainment: Are Games Getting Too Expensive?
A big topic we see today is people complaining about the price of games for what they’re getting. But why is that? Are studios becoming too greedy? Or are business models evolving so quickly that players can’t keep up with the trends? Let's find out.
Creating VR Experiences: Challenges and Solutions for Designers
Making a VR game is still no walk in the park. It’s very different to what you may be used to building. So what are the top game design conventions that don’t currently translate well to VR? And what can you do to overcome these? Let’s break it down.
Top Ad Formats: The Best Performing Ads in Mobile Gaming
In the ever-evolving landscape of mobile gaming, advertising has become a crucial revenue stream for developers while also providing players with engaging content and rewarding experiences. Mobile game ad formats have come a long way, offering a variety of options for both developers and advertisers to reach their target audiences effectively. In this article, we’ll explore five popular mobile game ad formats that have gained traction in recent years and that will help you reach the top! Interstitial Ads Interstitial ads are full-screen advertisements that appear at natural breaks in gameplay, such as between levels or when transitioning from one screen to another. These ads are typically displayed for a few seconds and can include images, videos, or interactive elements. Interstitial ads are known for their high visibility and effectiveness in capturing players’ attention. Key Features: Full-screen ads. Appear during...
Managing Expectations: The Art of Building Hype the Right Way
You want your players to be engaged with your game, but you don’t want to accidentally break the trust you’ve built up. When developers overpromise and don’t deliver, it can damage their relationship with their audience. Here are our top tips for building hype safely.
5 Steps to Building Discord Community
Building a community for your games is crucial to getting new players and keeping them loyal. And Discord is now the number one place to go. But how can you get the most out of this social media platform? Here’s our guide.
Zelda: Tears of the Kingdom – A Masterclass in Sequel Design
Tears of the Kingdom adds another tenet to its game: Creative exploration. And that’s why it appeals to absolutely everyone. We look at exactly what we can learn from Tears of the Kingdom and how its design philosophy helps the game appeal to every type of gamer out there.
GameAnalytics Secures CIPP Certification
Francesco and the Privacy Team at GameAnalytics play a pivotal role in protecting player information. With a deep understanding of EU law and privacy management, coupled with the CIPP/E certification, they oversee compliance operations for over 100,000 games. This team manages compliance related to standards such as ISO 27001, SOC2 Type II, COPPA, GDPR, ePrivacy Directive, and CCPA. Their dedication ensures game developers using our services are meeting top-tier data privacy and security standards. The role of privacy professionals in today’s digital age can’t be understated. They’re essential in managing privacy threats and ensuring information assets remain secure. The IAPP has set global standards in education and testing for privacy, with the CIPP certification being a prime example. The CIPP/E focuses on European data protection laws, enforcement models, and best practices for data protection. By acquiring this certification, Francesco aligns...
Behind Lifeline’s Success: An Interview with 3 Minute Games
Lifeline was one of the first mobile games to use push notifications as a core mechanic for their game, which led them to over a million downloads and seven sequels. But what was the secret sauce that led to such success? We spoke with Mars Jokela – Lifeline’s game designer – and Dave Justus – the writer behind the scenes – to ask them what advice they had for other developers and what it was about Lifeline that worked.
Seamless Switching: Keep Your Game Insights Engine-Agnostic
The importance of data in game development is undeniable and crucial for optimizing user experience, player retention, monetization, and more. GameAnalytics helps over 60,000 gaming studios optimize and improve their games, offering a well-supported ecosystem of integrations whatever your dev tools of choice. When considering switching engines, the real challenge lies in preserving historically collected data, which serves as a compass guiding future game enhancements and decision-making. We understand these concerns and make sure that you can confidently switch between engines, knowing that your historical data remains intact and actionable.All you need to do is instrument your SDK of choice, and the data collection continues in our engine-agnostic platform, enabling you to make data-driven decisions and continually refine your games. To make it as easy as possible, GameAnalytics is compatible with a wide range of not only engines but also...
Infinite worlds: The gaming investment landscape in 2023
The gaming market is a behemoth, with consumers expected to spend $185bn on games this year alone. But how can we expect to see the market evolve? Mattias Ljungman, Founder and Managing Partner of Moonfire, answers just that.
Exploring Sugartown: Zynga’s NFT-Powered Universe
As Zynga releases their first Web3 game – Sugartown. Rather than in-app purchases or advertising, the game would rely on players buying, trading (and potentially earning) assets. Here's everything we know, and what it means for you.