At GameAnalytics, we've recently launched Benchmarks+, a mobile intelligence tool for the games industry with a huge scale of global data. This platform includes aggregated insights for each KPI across 1.2 billion players, 16 billion sessions and 150 million transactions each month.
We analyze the behaviour of 72 million Chinese gamers across 47,000 different games available on the Chinese app store, sharing engagement and monetization insights for the world's largest mobile gaming community.
Every player is unique and special but it’s nearly impossible to assess and cater to each type of personality. So it’s necessary to step back and start by understanding what you’re dealing with in regard to your site’s community.