Newsletter

About this blog

Welcome to the GameAnalytics blog, where we try to help game makers build more engaging experiences through a strong understanding of their core metrics.

Follow us here

Guest posts

Get the latest on industry trends, straight from the horse’s mouth. Here you’ll find top content from gaming experts like rising developers, through to marketing pro’s.

Building My First Game – Terry Karavoulias’s Story

Terry Karavoulias shares with us his story on how he developed his first game - with no experience in designing or programming games.

What Kinds Of Western Games Have Taken Off In Japan?

Using their Market Explorer tool and genre taxonomy framework, GameRefinery answers the hard question all western developers ask: What are the top grossing games in Japan, and what genres do they represent?

Boyfriend Dungeon: The Secrets Of Their Email Marketing Strategy

Creative Director at Return to Adventure Mountain, Chris Zukowski, shares with us how studio Kitfox Games nailed their email marketing strategy for their game, Boyfriend Dungeon.

Read post

Match3 Games – Meta Layers And Matching Types

In this blog post, GameRefinery reviews two major aspects of Match3 games - the various types of matching types and their popularity, as well as digging into the recent rise and of meta-game aspects.

What Types of Western Games Find Success in China?

Using their brand-new genre taxonomy, GameRefinery digs deep into the Chinese market. And after inputting all the Western top 500 grossing games in November 2018, they shed a light on what they found...

ad monetization mobile games cover

Ad Monetization For Hyper Casual Mobile Games – A Data Scientist’s Playbook

VP Marketing at Tenjin, Sunny Cha, identifies the best-practices that any publisher pursuing a hyper casual portfolio can benefit from.

Game UX Style Guide: Why Do You Need One?

UX Director at DIGIT, Om Tandon, shares with us the importance of Game UX style guides, and why you need one.

The Ultimate Guide to Social Sharing for Games with GIFs

After creating and growing the Fun Run games to over 100M downloads, the founders of the GIF sharing platform Megacool realised that it’s possible to reach the masses by triggering word-of-mouth. In this guide, they outline how...

Fast Lane by Space Ape Games

How Space Ape Games Saw 4x Growth with Smart Monetization

How holistic experimentations on ad monetisation amplified with smart UA took Fastlane from 170,000 to 700,000 DAU in 4 months. And growing.

Generating Word-Of-Mouth Buzz For Your Game

It's one of the most powerful marketing tools possible, so let's find out how best to generate this kind of marketing buzz.

A Guide To Soft-Launching Your Mobile Game

Rather than schedule your release and publicise it in advance, there are some advantages to soft-launching instead. Here's a guide on how best to soft-launch your mobile games.

UX Insights: Golfclash’s Swing To Success!

Om Tandon doesn't like golf, but Golfclash is a different beast that grew on him regardless. Let's find out why he's still playing it.