Insights > Product updates

See what's new in the GameAnalytics tool

From recent releases and product launches, through to details of our most recent SDK integrations, here are our latest updates.

4 min read

Product update: GameAnalytics A/B testing allows you to go deeper

We’ve improved our A/B testing feature on GameAnalytics so you can optimize further your games and try out new great ideas and concepts. You can now stop user acquisition and exclude offline users from your tests. A/B Testing: Stop acquiring users We notice many game developers want better control over the allocation of users in an experiment. There are situations where developers would prefer a cohort to remain active; however, no more users join this experiment. For this reason, we introduced a functionality where you can choose if and when you’d like your experiment to stop allocating more users. How does it work? While an experiment is running (active), the number of users allocated to the test is displayed on the page.  When you want your test to stop assigning more users, click the Stop Acquiring Users option from the...
3 min read
#Data & insights

Product Update: Ad Revenue from HyperBid now available on GameAnalytics

We’ve got a new ad revenue source in the mix. The best thing about it? It’s our very own ad mediation platform HyperBid. You can now get all the impression-level revenue data from HyperBid on your GameAnalytics dashboard.  Head over to our SDK docs to get the integration started (Unity, iOS, Android). ILRD from HyperBid on GameAnalytics We’ve added support for impression-level revenue data (ILRD) from HyperBid. Track all your key ad revenue metrics from HyperBid directly in the GameAnalytics tool with our Ads Dashboard. Including slicing and dicing all your ad data in our Explore Tool. Why do we make these changes? HyperBid is our very own mediation platform built specifically for mobile games. With this integration, we make sure that you can get best-in-class mediation with HyperBid and get holistic reporting of the revenue on GameAnalytics too. Ad...
6 min read
#Product updates

2021 Roundup: What we’ve done, what we’re doing, and where we’re going

Over the last couple of years, we’ve released a new website, tools and features, completely new product lines, and even a mediation platform: HyperBid. We’ve been building your toolkit to not only perfect your titles, but to scale and thrive in an ever competitive industry. So in this blog, we’re going to cover: A recap of all of the tools and products we’ve released. Our company structure and what’s new. And our plans for 2022. But before we move on, we want to say a massive thank you to all of our users and supporters, and give a shout out to the crew behind GameAnalytics. We’re lucky to have an excellent team in our cavalry, and a great community to listen to – your ongoing support and feedback has helped shape our tools and our business. Let’s get to it....
4 min read
#Product updates

Product Update: AdMob Integration, HyperBid Launch, Raw Export and GameIntel 4.0

We’re coming to the end of the year, and what a year it has been. We’ll have a roundup blog coming out soon, but there’s still plenty to do and fill you in on before we start chatting about 2022. Recently, we’ve had a few major updates across all of our product lines. Here are the highlights: You can now analyze ad revenue from AdMob in your GameAnalytics account. We launched a new mediation platform built for gaming teams, HyperBid. We also added a new DataSuite to our product family, Raw Export. Ranking data for over 80 sub-genres is now available in GameIntel. So without wasting any more time with the intro’s, let’s dig into the main course. What’s new in GameAnalytics? We’ve created an integration with AdMob We partnered with Google’s AdMob to bring you Impression level revenue data...
4 min read
#GameIntel

Ranking Data for Over 80 Sub-Genres Now Available in GameIntel

Line yourself up, recruit. You can now track ranking games across more types of charts than ever before; made up of an entire new division of 80+ sub-genres. Including everything from ‘Snipers’, ‘Tower Defense’ through to ‘Romance Games’. We have three main changes for you to get through today. In GameIntel, you can now: Filter the charts by over 80 sub-genres. Sort the ranks by specific metrics, like highest retention or longest playtime. Unlock this with our new Starter tier (only $99 a month). There’s a lot to explain here. So gear up and let’s get started. What’s new in GameIntel 1. Filter the charts by over 80 sub-genres In addition to the standard App Store categories (such as hyper-casual, RPG, and Sports), you can now explore aggregated GameIntel charts for more than 80 additional sub-genres (like Tower Defense, Snipers,...
3 min read
#DataSuite

Introducing Raw Export – A New DataSuite from GameAnalytics

Update: DataSuite features are now available in a single, affordable, bundle. Find out how to save on your data processing costs for games here. We’re all about the analytics (there’s a clue in our name), and using them to help you grow your games. And we’re always looking for ways to make data work even harder for you. So we’ve added a new service to our already-impressive roster – Raw Export. Here’s how it can help you turn your data into action. Dive even deeper With Raw Export you can automatically export all your games’ raw event data in JSON format, without any manual intervention. So every day it’ll ingest, preprocess, and deliver player data from your GameAnalytics account straight into your AWS S3 account. It even packages it into a neat and tidy compressed file containing unchanged raw events...
8 min read
#Product updates

Product Update: How We’re Prepared for Google’s Identifier Policy Change

This is a slightly longer product update than you’re probably used to. The main thing is you need to update your Android SDKs, in anticipation for Google’s upcoming policy update around their identifiers. But we have a lot more to get through, too. So let’s waste no time on intro’s, and tuck straight into our updates. Anything you want to read about in particular, feel free to jump ahead: Google is changing how you use identifiers for Android (update your SDKs) The above change has affected our Attribution Integrations We have a new SDK for Flutter We’ve added TopOn to our ad network providers We’ve also added new ad revenue metrics into our platform We’re giving our Explore tool a facelift Let’s get to it. First up, Google is changing how you use identifiers for Android Privacy in tech is...
Growth Fullstack by GameAnalytics & Tenjin
4 min read
#Product updates

Say Hello to Growth Fullstack : A New ETL Service to Bring Your Data Together

Roll out the carpets and call the paparazzi. We have a big announcement we can’t wait to share with you. We’ve teamed up with Tenjin and launched Growth Fullstack – a new ETL tool that’ll help bring your marketing and product data together. So you can now get more granular insights about your players, and improve your advertising and performance campaigns. Growth Fullstack will help you overcome new challenges in the mobile marketing world. How? By turning your data into insights. Here’s everything you need to know. What exactly is Growth Fullstack? A lot of developers use analytics (so GameAnalytics, in this instance). And a lot of those same customers use attribution (let’s say Tenjin). But at the moment, there’s a wall between these services. With data working in parallel, but not together. That’s where Growth Fullstack comes in. It’s...
7 min read
#Analytics tips

iOS 14 Opt-in-Rate Is Higher for Mobile Games

Earlier this year, Apple released iOS 14.5. It was the dreaded update among all app developers, studios, and publishers. If you wanted to access a user’s mobile identifier (IDFA), you had to ask for their consent specifically. If you’re unsure why this is important, the IDFA is used for advertising purposes. When Apple released the update, almost every user needed to opt-in (rather than out), hugely impacting advertising and ad revenue. (More about this here.) But we’ve seen some interesting findings about mobile game opt-in rate. Which is what we’re going to cover in this blog. We have data on Opt-in Rates We’ve read tons of articles and blogs within the industry over the past few months. All speculating what they think the Consent Opt-in Rate would be – especially for games. And for us, we don’t need to guess...
4 min read
#Data & insights

Product Update: Ad Revenue From Aequus Now in GameAnalytics

Our collection of Ad Revenue providers is growing. A couple weeks back, we were shouting about Applovin MAX being added into the mix of things. And this time, we’re thrilled to let you know that we’ve just partnered up with Aequus. Meaning you can now analyze your ad revenue from Aequus in your GameAnalytics account. Again, this is another great addition to our analytics platform. Here’s the docs to get you started. And if you want to learn exactly what this means for you, then read on. Let’s get to it. What’s new in GameAnalytics? We added support for impression-level ad revenue data from Aequus (like we did earlier for MAX, MoPub, Fyber, etc) This means you can now: query and filter data for ad revenue metrics from Aequus in the Explore Tool optimize ad revenue from Aequus using A/B...
3 min read
#Data & insights

Product Update: Ad Revenue Data From Applovin MAX Now in GameAnalytics

A while ago, a bunch of you asked us to add Applovin MAX to the mix of ad networks we integrate with. Well, we’re thrilled to announce that we’ve crossed the finish line, and you can finally analyze your ad revenue from Applovin MAX in your GameAnalytics account. There’s now nothing stopping you from making more informed decisions around your monetization strategy. That’s the biggest news in this update. So if you’re struggling to sit still and want to get started right away, then head to our docs here to grab the integration guide and go go go. But if you fancy digging into the details, then read on. What’s new in GameAnalytics Including the news we mentioned above, here’s what’s changed in GameAnalytics and what you can expect to see next time you log in: We’ve added support for...
product update cover
5 min read
#Data & insights

Product Update: New Realtime Dashboard and GameIntel Launch

You’ve probably heard the news. But if you haven’t, we’re thrilled to share that our brand spanking new mobile intelligence platform is here, GameIntel. And it’s filled to the brim with powerful features and data. But that’s just one of the key updates we have for you. We’ve also introduced our new Real-time dashboard into the mix, ready for you to get started and try it out. But before you do, let’s go over the details and what this means for you. (You can check out our previous update here if you need to get up to speed with everything else.) Here’s what’s new: 1. Test our new Real-time dashboard with User ID filtering We’ve redesigned the Realtime dashboard in our GameAnalytics tool. You’ll find it under the GA Labs section on the left menu. And we’ve also added a...
3 min read
#GameIntel

Introducing GameIntel: Your Industry Source of Truth

Raise the curtain and turn on the spotlight, because we’ve got an exciting new tool for you. It’s called GameIntel. And it’s here to bring accurate game-industry insights to developers of all shapes and sizes, whether you’re a small indie outfit, or a serial top-ranking publisher. With GameIntel, you’ll be able to follow market trends in real-time, see which games have the best performance indicators, and supercharge your game research and ideation. What’s more, you’ll also have access to the popular Benchmarks+ service included within your GameIntel account. You can try it out for free here or read on to learn more (including how to claim a special discount — up to 40% off 12 months access to GameIntel). Details below. Why did we build GameIntel? Most mobile intelligence tools cost a small fortune. With GameIntel, you now have an...

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