Editor’s Note: this post was originally published by Erno Kiiski, Chief Game Analyst at GameRefinery. In his job, he’s played and analyzed hundreds of titles on a feature level, giving him a strong sense of the current mobile game market. A couple of months ago GameRefinery took a look at the Match3 market and what kind of games are driving revenues there. In this blog post, they shift their focus to mobile RPG games and examine how various RPG archetypes are faring on the market at the moment. Before we dive further into the data, it’s good to understand how GameRefinery view the mobile game market in terms of genres and game types. In order to classify games in a meaningful way, they take into consideration games’ feature-set, theme and defining mechanics, resulting in a three-layered taxonomy where every game is assigned...

One of the best ways to find out how your title is performing is by taking a long hard look at the retention and engagement of your game. Not only are these great ways for you to measure the playability of your title, but these metrics give developers an early sense of if their game is going to succeed or not. Hugo Peyron, Publishing Expert at Voodoo, even commented on the importance of retention – especially when the they take on new games: “We look for the highest numbers possible. If a game has low retention, we will kill it.” With this thought in the back of our heads, the biggest question developers tend to find themselves asking is: “How can I boost my retention and increase the engagement of my game?” And by looking at key stats from our...

Editor’s Note: this post was originally published by Kalle Heikkinen, Chief Game Analyst at GameRefinery. With almost 400 game analysed under his belt, Kalle has a solid understanding of what works and what doesn’t in the mobile game market. A few weeks back, GameRefiney took a look at which Western games have been able to make a splash in China. This time around, they set their gaze on the land of the rising sun, an extremely attractive market with one of the highest average revenue per player-stats in the world. Gaining traction in this highly competitive market is difficult, however, as local brands and publishers have a strong following among the Japanese. Nonetheless, despite these challenges, a good number of Western games have been able to hold decent top grossing positions in Japan. The question is: what are these games and what genres...

You know the word, and you know it’s important. But what does GDPR really mean? And why do you need to care about it? To help new developers and studios located outside of the EU, we’ve outlined a list of important steps that can keep your game and company fully GDPR compliant. TL;DR – Your GDPR checklist Step 1: Ask for consent Step 2: Find out where you data comes from Step 3: Put safety first (Data Protection Impact Assessment) Step 4: Don’t be clingy (Allow your users to withdraw) Step 5: Know how GDPR affects overseas developers Step 6: Be clear but creative with your forms Step 7: Embrace full compliance So, what exactly is GDPR? GDPR stands for General Data Protection Regulation (GDPR), and this new European law has changed the game on how companies manage personal data....

Editor’s Note: this post was originally published by Kalle Heikkinen, Chief Game Analyst at GameRefinery. With almost 400 game analysed under his belt, Kalle has a solid understanding of what works and what doesn’t in the mobile game market. Bringing your mobile game to the Asian markets probably crosses every publisher’s and developer’s mind at some point. Along with opportunities, the Eastern markets also present formidable challenges from legislative red tape in China to the specific tastes of Japanese gamers. Moreover, the local publishers in these markets seem to have somewhat of a home-field advantage knowing the ins and outs of how to operate. However, a decent number of Western mobile games have been able to gain a foothold in these markets and rise in the top grossing charts. But what are these games? Which genres do they represent? To answer these...

Being lean is more just than a tech industry buzzword, it’s a way of life – or at least a smart way of doing business. That applies to many different categories, but especially analytics, and definitely so when you need to figure out your minimum viable analytics. With most analytics programs (including ours) you get a ton of information, but as it’s commonly said – if you can’t measure it then you can’t improve upon it. We’ll build on that further by saying that if you and your team can’t easily track, consume, and find actionable data in your analytics reports, then what’s the point of tracking everything? You’ll likely end up wasting a lot of time and effort on something unnecessary when you have better things to do – like improving your game or working on new ones. That’s...

China is the biggest mobile gaming market on the planet. It’s also one of the most challenging markets. But it doesn't have to be.

A new opportunity When they were invited by Facebook to become one of only 15 launch partners on Instant Games, SOFTGAMES immediately understood the massive opportunity. Since then it became the mission of the world’s largest HTML5 games provider to enhance the overall Messenger games experience… and in this pursuit, they’ve now released a string of hit titles, including Cookie Crush, Solitaire Story, and Bubble Shooter HD. One cornerstone of their ongoing success is the focus on high-quality games that they tailor precisely to the features available on certain platforms, such as leaderboards or progress syncing on FB Messenger. For this successful studio, measuring, understanding, and balancing progression flows with a considered focus of these platform-specific features is the key to driving and accelerating growth. They supplement this by listening to their community and quickly actioning the feedback, constantly optimizing...

If you’ve read our helpful guide to launching mobile games in China, you’ll know that there are a number of stylistic and cultural differences between the kinds of games that Chinese and Western gamers choose to play. But how about the differences in when and how they play the games themselves? With that in mind, we’ve picked out five insights that we think will help Western game developers better understand and appeal to audiences in the East. 1. Fewer Chinese gamers spend money… Just as in the West, Chinese mobile gamers mostly play titles that are free to download, but which monetize through IAP or advertising. When we compared the proportion of free-to-play gamers that converted to paying players, Chinese players were around 20% less likely to convert than players in the rest of the world. However, the big swings...

Some of us may associate gaming with guys more than we do girls, and when we picture them, it’s often the stereotypically geeky or nerdy sort. It’s an image that gaming can’t often shift, and that’s despite the fact gaming of all kinds has become pretty mainstream! From eSports on ESPN to mobile games becoming some of the most popular apps in the world, gaming is hardly limited to one gender or a few niche interest groups. In fact, in the realm of mobile gaming, women are more likely to be avid participants than men! According to a 2017 Google Play and NewZoo survey, 65% of U.S. women ages 10-65 play mobile games – and that is a huge audience. What’s more, according to the same survey, women make up nearly half – 49% – of all mobile gamers, and they...

With any analytics dashboard, you’re going to get a lot of information, possibly more than you know what to do with. While all of it is valuable in its own way, you’re probably not going to be parsing every detail of each metric or stat on a daily basis, so you need to be aware of the stats that you should prioritise in order to maximise your game’s revenue – and maintain your own sanity! There are some metrics that you should know by heart, but for some they could prove to be a bit much to take a deep dive into on a daily basis. So without further adieu, these are the metrics you should prioritise if, like most game developers, you want to boost your game’s earning and revenue potential. 1 – Daily Active Users/DAU For your game...

Think about how many times you visit your analytics dashboard on any given day. Then, think about how many times you send and reference analytics. You’re probably not only spending many hours in your analytics in any given week, but you’re possibly also relying on those dashboards and the reports they generate for key insights into your audience, and potentially even investor or C-Suite buy-in. After all, telling a story with your analytics reports is invaluable! Therefore, the creation and curation of those dashboards is incredibly important. In fact, making the choice about what to feature and highlight on each dashboard should be one of the most well-thought-out decision processes that you can engage in as a game developer. After all, analytics are at the heart of your game’s success itself, so they should be crafted carefully in order to...