Category
Tool & Product
#Tool & Product
AdMob Integration, Raw Export and GameIntel Update
Weâre coming to the end of the year, and what a year it has been. Weâll have a roundup blog coming out soon, but thereâs still plenty to do and fill you in on before we start chatting about 2022. Recently, weâve had a few major updates across all of our product lines. Here are the highlights: You can now analyze ad revenue from AdMob in your GameAnalytics account. We also added a new DataSuite to our product family, Raw Export. Ranking data for over 80 sub-genres is now available in GameIntel. So without wasting any more time with the introâs, letâs dig into the main course. Whatâs new in GameAnalytics? Weâve created an integration with AdMob We partnered with Googleâs AdMob to bring you Impression level revenue data (ILRD) from their network directly to your GameAnalytics tool. All to...
#Tool & Product
Ranking Data for Over 80 Sub-Genres Now Available in GameIntel
Line yourself up, recruit. You can now track ranking games across more types of charts than ever before; made up of an entire new division of 80+ sub-genres. Including everything from ‘Snipers’, âTower Defenseâ through to ‘Romance Gamesâ. We have three main changes for you to get through today. In GameIntel, you can now: Filter the charts by over 80 sub-genres. Sort the ranks by specific metrics, like highest retention or longest playtime. Unlock this with our new Starter tier (only $99 a month). Thereâs a lot to explain here. So gear up and letâs get started. Whatâs new in GameIntel 1. Filter the charts by over 80 sub-genres In addition to the standard App Store categories (such as hyper-casual, RPG, and Sports), you can now explore aggregated GameIntel charts for more than 80 additional sub-genres (like Tower Defense, Snipers,...
#Tool & Product
Introducing Raw Export â A New DataSuite from GameAnalytics
Update: DataSuite features are now available in a single, affordable, bundle. Find out how to save on your data processing costs for games here. Weâre all about the analytics (thereâs a clue in our name), and using them to help you grow your games. And weâre always looking for ways to make data work even harder for you. So weâve added a new service to our already-impressive roster â Raw Export. Hereâs how it can help you turn your data into action. Dive even deeper With Raw Export you can automatically export all your gamesâ raw event data in JSON format, without any manual intervention. So every day itâll ingest, preprocess, and deliver player data from your GameAnalytics account straight into your AWS S3 account. It even packages it into a neat and tidy compressed file containing unchanged raw events...
#Tool & Product
How Weâre Prepared for Googleâs Identifier Policy Change
This is a slightly longer product update than youâre probably used to. The main thing is you need to update your Android SDKs, in anticipation for Googleâs upcoming policy update around their identifiers. But we have a lot more to get through, too. So letâs waste no time on introâs, and tuck straight into our updates. Anything you want to read about in particular, feel free to jump ahead: Google is changing how you use identifiers for Android (update your SDKs) The above change has affected our Attribution Integrations We have a new SDK for Flutter Weâve added TopOn to our ad network providers Weâve also added new ad revenue metrics into our platform Weâre giving our Explore tool a facelift Letâs get to it. First up, Google is changing how you use identifiers for Android Privacy in tech is...
#Data & Analytics
iOS 14 Opt-in-Rate Is Higher for Mobile Games
Earlier this year, Apple released iOS 14.5. It was the dreaded update among all app developers, studios, and publishers. If you wanted to access a user’s mobile identifier (IDFA), you had to ask for their consent specifically. If youâre unsure why this is important, the IDFA is used for advertising purposes. When Apple released the update, almost every user needed to opt-in (rather than out), hugely impacting advertising and ad revenue. (More about this here.) But weâve seen some interesting findings about mobile game opt-in rate. Which is what weâre going to cover in this blog. We have data on Opt-in Rates Weâve read tons of articles and blogs within the industry over the past few months. All speculating what they think the Consent Opt-in Rate would be â especially for games. And for us, we donât need to guess...
#Tool & Product
Ad Revenue From Aequus Now in GameAnalytics
Our collection of Ad Revenue providers is growing. A couple weeks back, we were shouting about Applovin MAX being added into the mix of things. And this time, weâre thrilled to let you know that weâve just partnered up with Aequus. Meaning you can now analyze your ad revenue from Aequus in your GameAnalytics account. Again, this is another great addition to our analytics platform. Hereâs the docs to get you started. And if you want to learn exactly what this means for you, then read on. Letâs get to it. Whatâs new in GameAnalytics? We added support for impression-level ad revenue data from Aequus (like we did earlier for MAX, MoPub, Fyber, etc) This means you can now: query and filter data for ad revenue metrics from Aequus in the Explore Tool optimize ad revenue from Aequus using A/B...
#Case study
How Wargaming uses GameIntel to focus on successful game ideas
They could focus their efforts When testing out concepts, itâs difficult to know which ideas will be successful and which will be a waste of effort. In the past, Wargamingâs data didnât give them quite what they needed and wasnât particularly scalable. It also didnât feel fair to their studios. With GameIntel, specifically metric data from Benchmarks+, they could create realistic targets for studios to reach and base their decisions off the data. They now know what KPIs are considered good, great, and downright poor in the industry for each key sub-genre, rather than just guessing. âSuccess isnât always about releasing a game. Itâs sometimes about shutting a game down soon enough so that you donât waste time and money,â said Alex Nenadavets, their manager of competitive intelligence. âWeâve definitely saved time by not wasting it on ideas that wouldnât...
#Tool & Product
Ad Revenue Data From Applovin MAX Now in GameAnalytics
A while ago, a bunch of you asked us to add Applovin MAX to the mix of ad networks we integrate with. Well, weâre thrilled to announce that weâve crossed the finish line, and you can finally analyze your ad revenue from Applovin MAX in your GameAnalytics account. Thereâs now nothing stopping you from making more informed decisions around your monetization strategy. Thatâs the biggest news in this update. So if youâre struggling to sit still and want to get started right away, then head to our docs here to grab the integration guide and go go go. But if you fancy digging into the details, then read on. Whatâs new in GameAnalytics Including the news we mentioned above, hereâs whatâs changed in GameAnalytics and what you can expect to see next time you log in: Weâve added support for...
#Tool & Product
New Realtime Dashboard and GameIntel Launch
Youâve probably heard the news. But if you havenât, weâre thrilled to share that our brand spanking new mobile intelligence platform is here, GameIntel. And itâs filled to the brim with powerful features and data. But thatâs just one of the key updates we have for you. Weâve also introduced our new Real-time dashboard into the mix, ready for you to get started and try it out. But before you do, letâs go over the details and what this means for you. (You can check out our previous update here if you need to get up to speed with everything else.) Hereâs whatâs new: 1. Test our new Real-time dashboard with User ID filtering Weâve redesigned the Realtime dashboard in our GameAnalytics tool. Youâll find it under the GA Labs section on the left menu. And weâve also added a...
#Data & Analytics
How to Get the Most Out of GameIntel
Weâve just launched our new mobile intelligence platform, GameIntel. With it, you can follow market trends, see which games have the best performance indicators, and supercharge your game research and ideation. But what exactly can you do with GameIntel? Well, how long is a piece of string? It really depends on what youâre looking for and what questions you need answering. But to get your creative juices flowing, and give you an inside look to our new platform, here are a few things to get you started. 1. Be the first to know about breakout hits Nice and easy one to kick us off. You can track the top charts in real-time, around the world. Free or paid. Updated hourly. Youâll get all the key information you need about these hit games. All of the key info about each game...
#Tool & Product
Introducing GameIntel: Your Industry Source of Truth
Raise the curtain and turn on the spotlight, because weâve got an exciting new tool for you. Itâs called GameIntel. And itâs here to bring accurate game-industry insights to developers of all shapes and sizes, whether youâre a small indie outfit, or a serial top-ranking publisher. With GameIntel, youâll be able to follow market trends in real-time, see which games have the best performance indicators, and supercharge your game research and ideation. Whatâs more, youâll also have access to the popular Benchmarks+ service included within your GameIntel account. You can try it out for free here or read on to learn more (including how to claim a special discount â up to 40% off 12 months access to GameIntel). Details below. Why did we build GameIntel? Most mobile intelligence tools cost a small fortune. With GameIntel, you now have an...
#Tool & Product
DataSuite, Mobile App, and iOS Consent Status
They say that good things come in threes. Which coincidentally, is just the number of new updates we have for you this month. Hereâs what they are: The first update is, weâve created new pages within our tool for our DataSuite. In short, you can now order the Metrics API and Player Warehouse directly from your GameAnalytics account. The second one, our mobile app is now on Huaweiâs AppGallery. So you can download our pocket-sized tool on Huawei devices. And our third and final one, weâve just added a new dimension to our core analytics tool, called the iOS Consent Status. Letâs dig into the details. Weâve made it easier to order DataSuite Our DataSuite have been out for a while now (essentially more advanced data tools for your studio). Up until now, this was very much a âcustom orderâ...
#Tool & Product
Ad Revenue Data from Fyber & IronSource now Available in GameAnalytics
Weâve been talking about this update for quite some time, and weâre thrilled to announce that itâs here! Weâve now plugged impression-level revenue data from Fyber and ironSource into our GameAnalytics tool. If youâre using Fyber, ironSource, or MoPub, then youâll be able to see and query key ad metrics from your game directly in your GameAnalytics account. This means you can track how much youâre earning from your ad impressions or optimize your ads through A/B tests. In short, you can now leverage your in-game ads by seeing your data in one central place. Head to our docs to learn how to turn on data collection, so you can start analyzing your data today. Fancy more details? Keep on reading. Whatâs new in GameAnalytics If youâre a GameAnalytics superfan, then you may have noticed that we added ad revenue...